- The War on Obesity
Flexing Political Muscle. Here are some tips on how to lobby to make politicians aware of the dangers of obesity - and what they can do to help win the war.
- Breaking the Law?
With so many rules and regulations to follow, club operators may be acting illegally without even realizing it. Protect yourself by reading this article.
- Lock in Memberships
A pristine locker room with affordable amenities can improve everything from retention to the sale of new memberships. So take these tips on how to clean up your changing area.
Focus On
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- Focus on Personal Training
Training for trainers … What do charge for personal training?
- Focus on Physical Plant
Part three in a series on ideal club design.
- Focus on Sales / Marketing
Profiting from member referrals.
- Focus on Retention
A year's worth of retention programming.
Departments
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- Letter from the Editor
What Guys Want (No Surprise Here) by Jerry Janda.
- Industry Outlook
Australian Body Works acquired: What's next for DeLeede?
- Literature Showcase
- Ad Index
- Management Notebook
Profiting from tanning' and Tanning Marketing.
- Casey Conrad's Marketing Tutorial
The perfect web site: Satisfying members, drawing new ones.
- New Products & Services Review
Products for the Pro Shop.
- Calendar
- Classifieds
- Expert Page
Affordable benefits packages for club employees.
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