December 2001 Club Industry Magazine is the magazine that you need to have if you own a gym or fitness club. It provides essential information to many items needed to keep a club up to its maximum potential. It also provides articles and tips to expand your knowledge into making sure that you have the best gym or fitness club in the industry.

Features

The Right Stuff Four clubs that have stood the test of time share the secrets of their success. Got Name? A franchise / license can give your club instant name recognition, but is this type of branding right for you? A look at the pros and cons.

Focus On

Focus on Programming Starting a group fitness advisory board. Focus on Retention Lay out your club for maximum success. Focus on Sales/Marketing The shortcomings of traditional sales techniques. Focus on Personal Training Putting together group training programs. Focus on Suppliers Schwinn / Madd Dogg partnership comes to an end.

Departments

Letter from the Editor Marathon Man, by Jerry Janda. Industry Outlook Bally acquires Crunch; September 11th: One company's perspective. Casey Conrad's Marketng Tutorial Marketing special programs for diabetes. New Products Floorings 2001 IHRSA/AB New Review Literature Showcase Advertiser Index Classifieds Web Finders Calendar Community Builders Saluting clubs that helped during a national tregedy.