- Is It Time To Go
Experts reveal exit strategies that will help you get the most value for your club when it's time to sell.
- A Review of the Fall of Advertising and the Rise of PR
By Al and Laura Ries. A book review by Michael Hoffmann, Heart Communications. Including effective publicity tools.
- Management Notebook
Community Returns: Finding the ties that bind.
- Is It Hot in Here
Regulating the temperature in your club.
- Top Ten
Top Ten Reasons to Stretch.
- Product Spotlights
Andrea Pugliese Insurance Services
- Maximize Your Time
And your profits with the Smartlink TM System from ASF International. Also, Life Fitness introduces signature series; Life Fitness unveils three new threadmills; Iron Grip leads the Way in Customized Equipment; Full Functional Urethane Grip Plates, and more.
Focus On
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- Sales / Marketing
Getting out of the club.
- Personal Training
Free Reports = Increased Revenue
- Retention
The Retention Plan
- Programming
What's hot, what's not?
- Nutrition
What fitness professionals need to know.
Departments
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- First Word
Perspective Shirt
- Industry Observer
Study shows mixed results for industry
- Club Industry Exchange
Stephen P. Roma, CEO, Wow!
- Marketing Matters
Sales success in tough times
- Management Notebook
In the house, keep your staff
- Product Technology & Innovation
Software
- IHRSA New Product Review
Hot product introduced at IHRSA
- For the lip
Core competencies
- Fitness Exchange
New products from advertisers
- Classifieds
- Advertiser's Index
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