November 2002 Club Industry Magazine is the magazine that you need to have if you own a gym or fitness club. It provides essential information to many items needed to keep a club up to its maximum potential. It also provides articles and tips to expand your knowledge into making sure that you have the best gym or fitness club in the industry.

Features

Safe & Secure Make security at your facility a priority by establishing a security plan so members and employees alike can feel safe. No Business Like Show Business Read the latest buzz on the Club Industry 2002 show in Chicago in an in depth overview from seminars to show stopping exhibits and new products.

Focus On

Sales / Marketing Develop a marketing plan. Retention Boost retention at your club Technology Running a high tech club. Personal Training Master effective motivation Programming Use the right tools to build customer loyalty.

Departments

First Word Just like magic Industry Observer Precor sold to Wilson Sporting Goods parent company. Club Industry Exchange Doug Cash, senior vice president, Tennis Corp of America. ACE Top 10 Top 10 activities for new exercises. Management Notebook Make it big in the small club market. New Products and Services Review Supplements and nutritional products. Calendar Web Finders Classifieds Advertisers' Index