Three decades ago, America embraced fitness as it's national pastime. Today, it's become a lifestyle. We've gone beyond trendy sweatsuits and sneakers to become a nation of men and women savvy about our health and physical condition. Whether it's vanity or vitality, Americans are actively searching for new nutritional strategies, cutting edge exercise programs, and breakthrough medical research. It is to this generation that Excel is dedicated. Excel tackles the new and complex issues of health and fitness, stripping away the hype that hides facts, practical applications and scientific evidence. Always at the forefront, Excel is written, produced, researched and photographed by the industry's most experienced publishing team. Each information packed issue is designed to improve health and fitness, relying on the most credible sources. Excel is the only magazine to address all the general and elite fitness needs of men and women of all ages. Excel seeks out and dissects the latest information to bring readers information they can use. Excel is the magazine for today's generation of fitness enthusiasts, and guarantees to provide exciting - sometimes shocking - editorial that will meet it's reader's fitness goals and help them achieve longevity and enhanced health. The premiere issue is a tribute to the Weider's, for without them none of us would be where we are today.